“
Its value can often be considered to be the fully capitalized valuation of your company.
Without a reputation that offers your clients and prospective clients confidence in what they are buying from you,Business is unlikely to be brisk. One of the greatest examples of how fragile, Business Reputation can be was the extraordinary overnight demise of Ratners the Jewelers in the UK. Speaking at the Institute of Directors in 1991,Gerald Ratner who had created a vast high street empire from his mass market jewelry got a bit carried away and regaled his audience with stories of how cheap and nasty his products were.
The company virtually collapsed the next day as the media took great delight in informing all Ratners customers and prospects of how Gerald Ratner had so little respect for his own products. The Internet has opened up the world of Business to a whole new danger of Reputation loss. The plethora of review sites,forums and opinions cranked out on a daily basis creates a mass of conflicting views and arguments over good and bad. Restaurants are particularly sensitive to the online reviewer but individuals and Businesses of all sectors must be aware of their Online Reputation and take steps particularly if there are predators hoping to gain commercially by slurring your reputation.
Tactics emerging here tend to be generated anonymously by the perpetrator either via a forum or comment in an article or via a web 2.0 property where they write using a pseudonym.
Vengeance has never had so much leverage because if Google are featuring a particularly negative review or article or accusation in the search results around somebodys name,business name or even phrase that the person or business is associated with, and that particular piece of content ranks 2nd,3rd,4th,5th or even towards the bottom of page 1, this will raise a big red flag in the mind of the prospect searching for the business by name(or in the case of an individualit will look equally unattractive). Online Reputation Management going forward will become vital to maintaining your Commercial appeal. If you or your business has suffered from a detractor and you would like to remove a listing from Page 1 of the search results for your Brand or name, call us on 07 31032719.
There is no instant solution but steps can be taken to solve the problem. Of course in an ideal world Businesses would be protecting their reputation before they actually had to! Tagged as: Business reputation management, Online Reputation management, Remove Negative Google Listing Previous post: Domain Names:What You Need To Know Next post: Online Marketing 101:The Art Of Website Conversion Find Us On Facebook Would you like Leads on Autopilot? Call Now on 07 31032719 Blog Posts Gerry Harvey On Online Marketing Online Marketing 101:The Art Of Website Conversion Reputation Management Domain Names:What You Need To Know Should Businesses Have More Than One Website Google Advertising Revenues Rise As More Businesses Are Getting It Goodbye 2011 What Will 2012 Bring For Online Marketing SEO vs Group Buying Sites A New Insight Into The Direction Of Google Places Is Adwords Retargeting The Future Of Online Marketing To Groupon or Not to Groupon SEO vs Adwords Google Adwords Management Click Through Rate Why Use Google Adwords to Generate Leads 2 pieces of media well worth consuming Search Engine Optimisation Lorem ipsum dolor sit amet, consectetur adipiscing elit.
“
Found At: (remove negative reviews) http://onlinemarketingconsultants.com.au/online-marketing-2/reputation-management
